LA successful online store should have several elements to provide a satisfying shopping experience for its customers. Here are some important elements to consider:

1. Product catalog: your online store should display a wide variety of products with clear descriptions, prices, and high-quality photographs.

2. Shopping cart: the shopping cart is a crucial tool in any online store. It should be easy to use and allow customers to add and remove products, view the total price, and proceed with the payment process.

3. Secure payment process: customers should be able to make payments safely and reliably. Make sure to offer a variety of payment options, including credit cards, debit cards, PayPal, and other popular methods.

4. Return and warranty policy: it is important to offer customers the option to return or exchange products if they are not satisfied with them. You should have a clear return and warranty policy that is easy for customers to understand.

5. Customer service: provide customers with an easy way to contact your customer service team, such as an email address or phone number. Make sure to respond quickly to inquiries and resolve any issues customers may have.

6. Website security: ensure that your website is secure and protected against any malicious activity. This includes using an SSL certificate and other security measures.

7. Marketing and advertising: promote your online store through social media, email, and other marketing channels to attract new customers and increase sales.

These are just some of the important elements to consider when creating a successful online store. Remember, the key to online success is providing an easy and enjoyable shopping experience for customers.

The choice of a payment gateway will depend on various factors, such as the type of business you have, the country where you operate, the volume of sales, the types of payments you want to accept, and others. Here are some of the most popular payment gateway providers that you can consider:

1. PayPal: one of the best-known and most widely used payment gateways worldwide. It is easy to integrate into your website and allows customers to pay with their PayPal accounts or a credit card.

2. Stripe: a payment platform that allows you to accept credit and debit card payments, as well as other popular payment methods. Stripe also offers tools to manage your subscriptions, invoices, and recurring payments.

3. Square: a payment gateway that offers a wide variety of payment tools, including a mobile point-of-sale application and a payment API to integrate into your website. Square also offers tools to manage inventory and customer relationships.

4. Authorize.net: one of the oldest and most respected payment gateways, Authorize.net allows you to accept credit and debit card payments, as well as PayPal. It also offers tools for fraud prevention and payment data management.

5. Amazon Pay: a payment gateway that allows customers to use their Amazon accounts to pay on your website. It is easy to integrate and offers a fast and secure payment experience. These are just some of the most popular payment gateway providers available. Be sure to research and compare the costs and features of each provider to find the one that best suits your needs.

There are several effective strategies for attracting customers to your online store. Here are some ideas:

1. Online advertising: use advertising platforms like Google Ads and Facebook Ads to reach your target audience with targeted ads. You can create text ads, display ads, and video ads to promote your store and products.

2. Search engine optimization (SEO): make sure your website is optimized for search engines like Google so it's easy to find by your potential customers. Include relevant keywords in your content and meta tags, and work on building high-quality links to your website.

3. Content marketing: create high-quality content on your website and blog that is useful and relevant to your target audience. Engaging content can attract customers to your site and increase your online visibility.

4. Email marketing: build an email list of potential customers and send them periodic emails with information about new products, promotions, and discounts. 5. Social media: use social media to promote your store and products. Regularly post content on platforms like Facebook, Instagram, and Twitter to increase your reach and reach new customers.

6. Referral program: offer incentives to your current customers to refer their friends and family to your store. You can offer discounts, reward points, or free gifts to encourage referrals.

7. Influencer marketing: work with influencers in your niche to promote your store and products. Influencers have a loyal and engaged audience that can be a valuable source of potential customers.

These are just some strategies for bringing customers to your online store. The most important thing is to find the tactics that work best for your business and make sure you're reaching your target audience.